How to Care for Denim So It Lasts Longer

Good denim gets better with wear. The way you care for it matters.

Wash Less Frequently

Denim generally doesn't need to be washed after every wear.

Washing only when necessary can help preserve color, shape and surface character.

Turn Jeans Inside Out

Before washing, turn your denim inside out.

This helps reduce unnecessary abrasion on the exterior surface.

Use Cold Water

When permitted by the garment's care label, cold water can help reduce excessive fading and shrinkage.

Use a Gentle Cycle

Avoid aggressive washing when it isn't necessary.

Air Dry When Possible

High heat can affect fibers, shape and stretch materials.

Air drying is often gentler on denim.

Always Follow the Garment Care Label

Different washes, fabrics and constructions may require different care.

The care label attached to your VUMINOUS garment should always take priority over general advice.

DENIM IS MADE TO EVOLVE.

Subtle fading and changes in character are part of what makes a well-worn pair uniquely yours.

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